CEO Today - Healthcare Awards 2022

CEO Today Hea l thcare Award s 2022 - 10 - - UNITED KINGDOM - • I have set up the College of Phlebology Venous Registry, to benchmark our results against others and ensure all of our excellent outcomes are maintained. • We have set up the patient services, finance department and IT to allow for future expansion. We are now able to accelerate our expansion plans and have engaged corporate finance accountants to identify possible investment partners with an aim to increase the speed of our roll-out. Over the next year, I expect to have secured appropriate investment to increase the number of clinics in the UK, with a view to overseas expansion in the future. What are your biggest goals? My first goal is to have sufficient clinics throughout the UK to allow easy access to all patients who wish to use our services. Once this is achieved, my next goal is to look at opening international clinics using our brand and protocol. What do you hope your legacy will be? I would like to be recognised as one of the people who changed the public and professional opinion of venous disease and started getting patients the appropriate treatment for their conditions. I cannot think of another medical condition where bad results are tolerated with comments such as “oh yes they always come back”. This would be inconceivable for any other surgical operation I can think about. By using The Whiteley Protocol®, we have shown that we can reduce recurrence rates from varicose vein surgery to the same as if the patient had never had varicose veins at all (i.e. 3.0-4.5% per year rather than the current 30% recurrence per year). By following the same protocol, we can also cure most leg ulcers, which currently cost the country £1 billion a year in dressings that have no permanent effect. Furthermore, we can cure women with pelvic pain and discomfort who have been told that there is nothing wrong with them or that they have “endometriosis”, when in fact they have pelvic congestion syndrome (varicose veins of the pelvis) which is currently not recognised by the majority of doctors in the country including gynaecologists! Currently in the UK, there is no role in the NHS for a Consultant Venous Surgeon or Consultant Venous Specialist. As such, there is no training for this position and medical schools do not train new doctors in venous physiology, pathophysiology, investigations of treatment. Therefore, the ignorance about venous disease continues and patients with venous conditions are treated by those who wish to treat them rather than those who are trained to do so. It will only be by recognising the morbidity associated with venous disease and how this can be improved by training doctors appropriately, that this will change. I would like to think that the College of Phlebology might help in the recognition of venous disease as a true medical speciality. What does this award mean to you? This award is very special to me. Although I have reached the top of my medical field and have won many prizes and awards for my work in Venous Surgery, this award is for my work in making that research and development into a business. Over the years I have come across many excellent doctors and many excellent businessmen and women. However, I have found very few doctors who are both good at their medical career and who also have a good understanding of business – and even fewer business people who understand patient-facing medical businesses. This award means that I have managed to straddle both worlds. I hope that I will be able to pass on my experiences in both medicine and business to those doctors who are interested in doing the same. Nothing is as satisfying as improving patients’ lives, especially when they have been led to believe there is no cure. ❝ ❝

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