Guy Payette

President at Innomar Strategies - Leadership Excellence in Healthcare Consulting

Profile

n 2001, Guy Payette had a vision of changing the specialty pharmaceutical market place and he created Innomar – Innovative Market Access. The result of his commitment to helping patients navigate the Canadian healthcare system was the first integrated model for specialty pharmaceutical manufactures. Today, Guy is the president of Innomar Strategies, HealthForward and Cameron Stewart LifeScience and an expert in the Canadian specialty pharmaceutical commercialization journey.

Guy leads the team of over 2,200 associates who are focused on delivering customized commercialization solutions to pharmaceutical, biotech and medical device manufacturers. In 2009, he led the acquisition of Innomar to AmerisourceBergen, further broadening its capabilities and global network. In 2012, he started HealthForward, a company focused on optimizing health outcomes and access to therapy for patients while helping payers and plan sponsors achieve long-term sustainability in their drug plans.

FIRM PROFILE

What started as a three-person huddle in 2001 became a modern fixture of Canadian healthcare.

Since 2001, we have provided an unparalleled balance between patient care and market access, and continue to deliver innovative solutions to specialty manufacturers to improve product access, increase supply chain efficiency, and ultimately enhance patient care.

We’ve been shaped by the belief that every Canadian deserves access to the specialty medication they need, when they need it. President of Innomar Strategies, Guy Payette, began our journey to provide a new model for pharmaceutical support services tailored to meet the needs of the Canadian market. Our name, Innomar, reflects our roots in innovative market access solutions and reimbursement consulting.

Since then, we’ve grown to over 2,200 associates, while expanding our portfolio of commercialization services. Still, we have kept the patient at the heart of everything we do.

Exploring the future, today
Our customers’ needs and the programs we deliver are always evolving and improving. Recognizing that the healthcare market is dynamic and requires continual innovation, we know that what works well today may not be the best approach a few months or years down the road.

Our team has the breadth of experience and insight generation to develop forward-looking solutions that are informed by years of operational experience. With the ever-changing healthcare landscape in Canada, we are recognizing these changes and applying them. From innovative ways to speak with our patients to finding technology efficiencies with payment solutions. Together we will implement responsive commercialization and patient support solutions with this future in mind.