CEO Today - Healthcare Awards 2022

CEO Today Hea l thcare Award s 2022 - UNITED KINGDOM - - 8 - for varicose veins in the UK in March 1999, which heralded a revolution in venous surgery. In 2001 I set up The Whiteley Clinic to be a centre of excellence in the treatment of venous disease. I left the NHS in 2005 as my Chief Executive told me that “veins are not in the NHS plan”. Over the next 20 years, The Whiteley Clinic has become recognised as the leading clinic in the treatment of varicose veins, pelvic congestion syndrome (pelvic varicose veins), venous leg ulcers and the new speciality of aesthetic phlebology - cosmetic veins on the face, hands and elsewhere, previously regarded as impossible or difficult to treat. Our investigations and treatments follow The Whiteley Protocol® which is constantly evolving due to our ongoing research programme. I have over 150 peer-reviewed research papers, have written four books and edited another, I review for many journals and lecture widely at international venous conferences. My team has won a host of international and national prizes for research. As a business, our focus is on excellence rather than price. We have spent many years establishing our premier position in the market and are now expanding to capitalise to this work. Our head office, main clinic, and research and training unit are in the Surrey Research Park in Guildford. We have a central London clinic in Bond Street and smaller clinics in Bristol and Bournemouth. We are currently recruiting doctors and vascular technologists as we open more clinics, initially around the UK and then abroad. What have the past couple of years taught you? As with many businesses, the COVID-19 pandemic had a huge initial impact on our business. In the first instance, we were forced to close our clinics by public pressure despite government advice stating that medical clinics should stay open. Once the initial panic settled, a government minister on Radio 4 stated that not all businesses could be supported, and some had closed when they did not need to! Increasing numbers of patients were contacting us with painful legs, swollen legs and other venous problems. Hence we took guidance from Cordell health to become COVID-secure and, keeping the care quality commission (CQC) informed each step of the way, we re-opened in June 2020. This then led us to have two of the most successful years we have ever had. Of the many lessons this experience has taught me, the following are most relevant:

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