CEO Today Healthcare Awards

www.ceotodaymagazine.com CEO Today Healthcare Awards 2019 33 FRANCE FIRM PROFILE Founded in 1926, Publicis Groupe is now the 3rd largest communications group in the world. Through a powerful alchemy of creativity and technology, we are driving business transformation across the entire value chain. Publicis Groupe has reinvented itself for the Connected Age by moving from Holding Company to a platform. Highly modular, Publicis Groupe’s Connecting Company model is a unique platform that gives clients plug & play access to our best-in-class services. Supported by a Global Client Leader (GCL), our clients benefit from a borderless, seamless service that drives the alchemy of creativity and technology. Our Groupe is organized into 4 Solutions Hubs for easier connectivity and integration: Publicis Communications, Publicis Sapient, Publicis Media and Publicis Health. In this model, all agency brands still exist but share an operational backbone, which gives them the power and expertise of all the Solution Hubs combined to deliver the scale required to compete and win in new world markets. Our clients needs are at the core of the Connecting Company model Businesses are faced with enormous challenges and opportunities today: highly empowered consumers enabled by mobile and other technologies are disrupting the landscape and giving rise to new competitors. Designed to accompany our clients in this fast-moving environment, Publicis Groupe’s new model delivers more innovation, ideas and growth in less time and at a lower cost. More with less Our business model allows us to fundamentally rethink our approach: • Clients come first. The entire Publicis Groupe transformation was designed to put clients at the centerofallwedo.Theirneedsandobjectivesdrivethesolutionsweprovidein order to help them win and grow. • We are seamless. WehavecreatedthepowerfulroleoftheGlobalClientLeader.Onepersonwho actsasonepointofaccessandonepointofaccountabilitytotapan80,000deep pool of talent - free from silos, legacy, and convention. • We are frictionless. We have unified P&Ls and removed all operational barriers. • We are modular. The core benefit of our new organization is not only in the depth and range of capabilitybut,moreimportantly,inourabilitytoconfiguresituationally;theability to configurearound individual client needs andanopenarchitecture toplug& playworldclasspartnerswhenneeded.Modularityiscriticalasitenablesafuture proof way for this organization support innovation now and keep pace the changes that show no sign of stopping. • We are united. Byfusingtogetherourcreative,intelligence,andtechnologyexpertise,weare able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace. ARTHUR SADOUN Chairman & CEO of Publicis Groupe FIRM PROFILE Arthur Sadoun, 48, is Chairman & CEO of Publicis Groupe, the world’s third largest communications group. After graduating from the European Business School, Arthur founded his own advertising agency in Chile, which he later sold to BBDO/ Chile. Returning to France in 1997, he completed an MBA at INSEAD and joined the TBWA network (Omnicom Group) as International Director of Strategic Planning. In 2000, he was appointed Executive Officer of TBWA/Paris, becoming CEO in 2003. Under his management and for four consecutive years, TBWA/Paris received the ‘Agency of the Year’ award at Cannes Lions International Festival of Creativity. At the end of 2006, Arthur Sadoun was named CEO of Publicis Conseil, the flagship agency of Publicis Groupe founded by Marcel Bleustein-Blanchet and previously presided over by Maurice Lévy. In January 2009, Maurice Lévy appointed Arthur Sadoun CEO of the network Publicis France. Under Arthur’s leadership, Publicis Conseil was crowned Agency of the Year in 2008, 2009 and 2010, and Publicis France was named Network of the Year consecutively from 2009-2012. In April 2011, he was appointed Managing Director of Publicis Worldwide, the global network of Publicis creative agencies, before being named Chief Executive Officer of the network in October 2013. In December 2015, he was named CEO of Publicis Communications, Publicis Groupe’s creative hub comprising Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, MSLGROUP and Prodigious networks. Arthur Sadoun became Chairman and CEO of Publicis Groupe on June 1, 2017, making him the 3rd leader of the Groupe in its 91-year history, following in the footsteps of Maurice Lévy, and founder Marcel Bleustein-Blanchet.