CEO Today Healthcare Awards

www.ceotodaymagazine.com 48 CEO Today Healthcare Awards 2018 USA FIRM PROFILE Align Technology is dedicated to transforming lives by improving the journey to a healthy, beautiful smile. Our goal is to become an indispensable partner to dental professionals worldwide while building a great company. Align Technology is a global medical device company with industry-leading innovative products such as Invisalign clear aligners, iTero Intraoral scanners, and OrthoCAD digital services that help dental professionals achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients. Align Technology has always set the bar for leadership and change in our industry by constantly innovating to bring new and better solutions to doctors and their patients. In 1999, Align Technology pioneered the invisible orthodontics market with the introduction of the Invisalign system and by 2001 had manufactured one million unique clear aligners. By combining digital treatment planning and mass-customization, with shape-engineering based on biomechanical principles, we have revolutionized the orthodontic industry. Today, we’ve helped treat over 5 million patients with the Invisalign system and are driving the evolution in digital dentistry with the iTero Intraoral scanner − helping to modernize today’s practices by replacing physical impressions, taking treatment planning online, and creating the potential to enable and improve almost every type of dental treatment offered. The Invisalign system is offered in more than 90 countries worldwide by Invisalign- trained doctors to their adult and teenage patients. The experience and know-how we have developed includes a wealth of information about individual tooth movements and all types of malocclusions, and about what moves teeth predictably and what doesn’t. This information is a tremendous resource that gives rise to new insights, new treatment planning ideas, feature sets, software protocols, and more. No other single individual or company can harness digital treatment data on this scale. Our depth of experience aids and accelerates our technology innovation everyday. The iTero Intraoral scanner is an open architecture system that allows for compatibility with multiple laboratory-based CAD/CAM milling systems and over 3,000 dental labs. The iTero Intraoral scanner provides a dental “chair-side” platform for accessing valuable digital diagnosis and treatment tools, with potential for enhancing accuracy of records, treatment efficiency, and the overall patient experience. The combination enables us to bring innovative new Invisalign treatment tools to customers and extended the value of intraoral scanning in dental practices. The digitized workflow of the iTero Intraoral scanner affords customers a great deal of flexibility. Whether it’s a crown or bridge restoration, full or partial orthodontics (including Invisalign treatment), an inlay/onlay, veneers or a validated implant solution, customers can select the digital workflow option that best fits their needs for each individual case within their practice JOSEPH HOGAN CEO of Align Technology ABOUT JOSEPH HOGAN Joseph M. Hogan joined Align in June 2015 as President, Chief Executive Officer (CEO), and a Director of Align Technology. Mr. Hogan is an accomplished chief executive with extensive experience across multiple industries including healthcare, technology and industrial automation. Before joining Align, Mr. Hogan served as CEO of ABB, a $40 billion global power and automation technologies company based in Zurich, Switzerland. During his five years at ABB, Mr. Hogan oversaw a 25% increase in revenues. Prior to ABB, Mr. Hogan spent 25 years at General Electric (GE) in a variety of executive and management roles, including eight years as CEO of GE Healthcare, where he drove significant geographic and market portfolio expansion and more than doubled revenues from $7 billion to $16 billion. Mr. Hogan earned an M.B.A. from Robert Morris University and a B.S. degree in Business and Economics from Geneva College, both in Pennsylvania.